Certificate in the Business of Australian Football

This course has been designed to support sports students and industry professionals to enhance their understanding of the skills required to be successful in the Business of Australian Football.

Course Outline

  • Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. This module will introduce you to the basics of how recruiters identify potential players and the impact of effective recruiting on a team’s success.

  • This module provides a deep dive into the core principles of list management, essential for building a successful football team. You'll begin with an introduction to the role of a list manager, exploring the strategic and governance aspects that guide decision-making in this critical area. The curriculum covers key topics such as drafting strategy, balancing needs versus talent, and managing Total Player Payments.

  • In this module, you'll delve into the critical aspects of managing and leading a football department. Beginning with an introduction to football management, you'll explore the strategic foundations necessary for success, including football strategy, list management, and the integration of high-performance and medical programs. The course covers the essential elements of coaching, football operations, and player well-being, ensuring a holistic understanding of department leadership.

  • This module is designed for those aspiring to excel in the dynamic world of player representation. You'll start with an introduction to the role of a player agent, exploring the rules, regulations, and collective bargaining agreements (CBA) that govern the profession. The module dives into the recruiting process, list management, and Total Player Payments, providing a strong foundation in the essentials of player management.

  • As you wrap up the course, Module 5 focuses on reflecting on the key takeaways from the course and preparing for your next steps in the industry. This module includes a comprehensive reflection exercise, allowing you to consolidate and apply the knowledge gained throughout the course.

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What do I get?

✅ 100% Online and Self-Paced

Complete our courses in your own time without the time pressure. You can login to your account at any time and access all our course content.

✅ Access to Instructors

During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content covered.

✅ Easy Access

All our content can be accessed at the click of a button and we have payment options available. Forget having study debt and a stressful schedule to complete your study, our courses can be done over any period of time.

✅ Copy of ALL Course Content

Upon completion, we’ll send you a copy of all the content so you can refer back to any of the topics covered.

✅ Certification

You’ll receive a certificate on completion of the course which you can share online.

Course Outcomes

  • Immerse yourself in the core aspects of the AFL industry with a curriculum designed to provide you with the essential skills and knowledge. Whether it's understanding financial management, marketing, or operations, this outcome ensures you're well-equipped to excel in the fast-paced world of Australian football.

  • Learn directly from professionals who have navigated the complexities of the AFL industry. This outcome focuses on providing you with real-world insights and practical advice from those who have shaped the sport, offering a unique perspective that can only come from hands-on experience.

  • Whether you aspire to identify future stars, manage player lists, lead football departments, or represent top talent, this outcome prepares you for a professional career in these critical roles. With targeted training and industry-specific knowledge, you'll be ready to take on these challenges with confidence.

  • Success in the AFL is not just about what you know, but who you know. This outcome emphasizes the importance of building a strong professional network within the AFL and the broader sports industry, helping you connect with key stakeholders, industry leaders, and peers who can support your career growth.

Cost

One-Off Payment: $990

or

Payment Plan: 6x Monthly payments of $165

We understand that investing in your education is a big decision, and we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 months.

How It Works:

  • Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.

  • Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.

  • No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.

Industry Expert

Brad Lloyd

Experienced AFL administrator & course instructor

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.