MASTER OF AUSTRALIAN FOOTBALL

This comprehensive program combines all of our course offerings into a single, powerful package designed to equip you with the knowledge, skills, and networks needed to excel in the AFL industry.

PROGRAM FEATURES

All APOGEE SPORTS COURSES OVER 12 MONTHS

You’ll get access to both On-Demand courses, as well as all Accelerator courses across the course of the year. More information below.

ACCESS TO INSTRUCTORS

During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

CAREER SUPPORT

During and after completing a course, you’ll receive a free career advisory call to help you map out the next steps of your career through networking and job applications.

EASY ONLINE ACCESS

All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material and recordings of Accelerator sessions following completion.

12 MONTH PAYMENT PLANS

The Masters Program comes with an option to pay upfront or a 12 month plan to make payment easy whilst still being able to access all the content at once.

MICRO-CREDENTIAL CERTIFICATION

You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.

PROFESSIONAL NETWORK

Your network in football is guaranteed to grow through our Accelerator programs and exclusive events over the 12 month period.

EXCLUSIVE EVENTS

You’ll receive invitations to exclusive events throughout the 12 month period where you can meet new people in the industry.

MERCHANDISE

The first drop of Apogee Sports Merch is on it’s way and you’ll receive a piece of merchandise free of charge.

MASTERS PROGRAM OUTLINE

By enrolling in the Master of Australian Football program, you get access to ALL Apogee Sports courses, including:

The Certificate in the Business of Australian Football is a comprehensive course designed to equip aspiring professionals with the knowledge and skills required to excel in various roles within the AFL industry.

  • Master Talent Identification and Recruiting:
    Gain the skills to evaluate players, identify potential, analyze performances, and make informed decisions about talent.

  • Develop Strategic List Management Expertise:
    Understand how to structure, analyze, and manage team lists, balance drafting needs, and negotiate contracts effectively.

  • Lead and Manage Football Departments:
    Learn to oversee operations, high-performance programs, budgets, and risk management while integrating men’s and women’s programs.

  • Succeed as a Player Agent:
    Build expertise in player representation, including stakeholder management, contract negotiation, and marketing professional services.

  • Navigate AFL Structures and Policies:
    Understand the AFL Soft Cap, total player payments, collective bargaining agreements, and trade period processes.

Master the skills required to identify, evaluate, and recruit football talent. Learn the fundamentals of player profiling, match reporting, and assessing undervalued talent, while understanding the pathways to a career in recruiting. Get industry-focused training to take your expertise to the next level.

  1. Understand the Fundamentals of Talent Identification:
    Learn how to evaluate players, analyze their performances, and identify traits that define potential stars.

  2. Master the Art of Player Profiling:
    Develop skills to create detailed player profiles by assessing physical, technical, and mental attributes.

  3. Discover Undervalued Talent:
    Gain insights into spotting hidden gems and recognizing opportunities to maximize team potential.

  4. Enhance Match Reporting and Analysis:
    Build expertise in writing effective match reports and analyzing game performances to inform recruitment decisions.

  5. Assess Character and Decision-Making Traits:
    Learn how to evaluate a player’s off-field character, decision-making abilities, and overall fit for team culture.

Kickstart your journey in recruiting with this foundational course. Learn how to evaluate talent, write match reports, and assess character traits while gaining a clear pathway to a career in recruiting. Build the essential skills to succeed in AFL talent identification.

  1. Learn the Basics of Talent Evaluation:
    Gain a foundational understanding of the key elements involved in identifying talent.

  2. Develop Match Reporting and Player Analysis Skills:
    Build expertise in writing match reports and conducting player analyses.

  3. Spot Undervalued Talent:
    Learn techniques to identify players with untapped potential and value.

  4. Refine Decision-Making in Recruitment:
    Understand the factors that contribute to effective recruiting decisions.

  5. Assess Player Character and Traits:
    Learn to evaluate players’ off-field qualities and how they align with team culture.

  6. Prepare for a Career in Recruiting:
    Build a pathway into the industry with practical insights and knowledge from experienced recruiters.

Step into the world of player representation with confidence. This course offers essential knowledge in contract negotiation, talent acquisition, stakeholder management, and player marketing. Learn the skills to build a thriving career as a professional player agent.

  1. Understand the Role of a Player Agent:
    Learn the core responsibilities and skills required to excel as a player representative.

  2. Master Contract Negotiations and Player Marketing:
    Develop expertise in negotiating contracts, managing player branding, and building professional services.

  3. Navigate Key AFL Policies and Structures:
    Gain a deep understanding of collective bargaining agreements, Total Player Payments, and trade periods.

  4. Build and Manage Stakeholder Relationships:
    Learn how to effectively engage with players, clubs, and other key stakeholders.

  5. Acquire and Represent Talent:
    Develop skills for identifying and signing new talent and supporting their career growth.

  6. Establish Yourself as a Professional Player Agent:
    Build the knowledge and confidence to thrive in the competitive world of player representation.

Discover how to build and manage a successful AFL team list. This course covers everything from analyzing lists and navigating Total Player Payments to drafting strategies and trade period insights. Develop the expertise to succeed as a list manager in the AFL.

  1. Understand the Fundamentals of List Management:
    Learn the principles behind creating and managing a competitive team list in the AFL.

  2. Balance Drafting Needs with Team Strategy:
    Develop strategies to align drafting decisions with team needs and long-term goals.

  3. Analyze Lists and Player Performance:
    Build skills to evaluate team lists, assess player performance, and make informed decisions.

  4. Navigate Total Player Payments and Contract Negotiations:
    Understand the complexities of player payment structures and the art of contract negotiation.

  5. Master Trade Period and Talent Acquisition:
    Learn to approach trade periods strategically and identify the best opportunities to enhance your team.

  6. Build a Career in List Management:
    Develop a strong foundation for pursuing a career as a list manager with actionable guidance.

Learn the core principles of managing football departments, from high-performance and well-being programs to AFL budget and integrity management. Gain insights into integrating men’s and women’s programs and mastering media messaging. Prepare to lead with confidence in the AFL environment.

  1. Leading High-Performance Programs:
    Learn how to manage football department operations and oversee high-performance initiatives.

  2. Navigate AFL Soft Cap and Budget Management:
    Understand the financial management principles, including budgeting and governance, within the AFL framework.

  3. Integrate Men’s and Women’s Programs:
    Gain the skills to build cohesive programs across both men’s and women’s football departments.

  4. Manage Integrity and Risk:
    Learn to implement and oversee integrity measures and risk management practices within your department.

  5. Develop Media and Messaging Skills:
    Build expertise in crafting effective media strategies and delivering impactful messaging.

  6. Prepare for Leadership in Football Management:
    Gain the knowledge and confidence to excel in leading football departments with practical insights from industry experts.

2025 ACCELERATOR CALENDAR

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WHO IS THIS FOR?

This program is specifically designed for motivated individuals who want to get a complete and thorough understanding of the Australian football landscape.

Who this is perfect for:

  • Someone who is ambitious and wanting to build their qualifications to enhance their career in Australian football and sport.

  • Someone who’s motivated by make a career change into Australian football without the desire to wait years to make the switch.

  • Someone who’s already working in football or sport and wanting to upskill and look for career advancement opportunities.

12 Month Course Structure

  • Immediate access to both our On-Demand Courses: Complete the Certificate in the Business of Australian Football and the Certificate in Talent ID and recruiting in your own time over.

  • Immediate Enrolment in all 4 live Accelerators: Over the course of 2025, we’ll run a live accelerator program once per quarter (2 sessions over 2 weeks) which will operate over zoom (Feb, May, August & November)

THE INVESTMENT

OPTION 1: $4,200

(ONE OFF PAYMENT)

OPTION 2: $350

(12X MONTHLY PAYMENTS)

Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 12 months.

Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.

Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.

No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.

Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.

Payment Methods: We have a range of payment methods available, such as debit, credit, afterpay, part payments or we can provide an invoice to you and your employer should you be completing as professional development.

INDUSTRY EXPERTS

BRAD LLOYD

EXPERIENCED AFL ADMINISTRATOR

STEPHEN WELLS

LONG TIME RECRUITER AND LIST MANAGER

RYAN WALKER

GENERAL MANAGER - APOGEE SPORTS