DEVELOPING THE NEXT GENERATION OF SPORTS INDUSTRY LEADERS

We work with leaders and organisations across elite sport to improve performance through education, advisory and leadership capability

How We Work

01
The Foundation

Education

Industry-led learning and micro-credentials that build capability for individuals, teams, organisations and the broader sports industry.

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02
The Strategy

Advisory

We work with senior leaders on the decisions and performance challenges that matter most, providing an independent lens on strategy, alignment and organisational performance.

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03
The Capability

People & Performance

We build leadership capability and shape high performance environments, so people, culture and standards are aligned to drive performance.

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THE APOGEE SPORTS PERFORMANCE SYSTEM

Advisory identifies the real issues. Performance builds internal capability to address them. Education scales that capability across the organisation. Each element reinforces the next.

How We Can Help

01

Industry Courses

Learn from the best in sport. Structured programs that build capability at scale across teams and organisations.

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02

High Performance Diagnosis & Reviews

A deep, independent review of your performance system. Where is performance being lost? What is driving it? What must change?

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03

High Performance Leadership Immersion Programs

Practical capability building for leaders and teams operating in high-pressure, high-expectation environments.

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04

Executive Management Appointments

We work with Boards and senior leaders to identify and appoint key roles in high performance environments.

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TRUSTED IN HIGH PERFORMANCE ENVIRONMENTS

NOT SURE WHAT YOU’RE AFTER?

Browse the course topics below to find courses related to your interest area.

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Next Accelerator Preview
Next accelerator

Starts 4th of November

Enrolments open

Managing & Leading Club Football Departments Accelerator

More info 20 positions only
FacilitatorBrad Lloyd
Dates4 & 11 Nov 2026
Format2 x Live Sessions
DeliveryOnline via Zoom
00Days
00Hours
00Mins

OUR ALUMNI WORK AT

From our alumni

Success Stories

Sam Milne
★★★★★
The course provided a great insight into the key ingredients needed to build and maintain an elite performance environment.
Sam Milne
Player Development Manager
Dan Merrett
★★★★★
I really enjoyed the managing and leading club football department accelerator program.
Dan Merrett
Head of AFLW
Rachel Urquart
★★★★★
It was a great opportunity to expand my thinking and understand the business side of the game.
Rachel Urquart
Player Development Manager
Luke Richardson
★★★★★
The practicum felt relevant, modern and challenging.
Luke Richardson
Acting CEO
Troy Fish
★★★★★
I recommend the course to anyone interested in Talent ID and Recruiting, especially those coaching in the elite junior pathways…
Troy Fish
Director of Coaching
Matt D'Sena
★★★★★
A great self paced course for those with restricted time, allows you to still get teachings from elite members of the AFL world…
Matt D'Sena
Consultant
Lauren O'Connor
★★★★★
This course has provided me with valuable insights into the operations, strategy, list management, player agencies and commercial…
Lauren O'Connor
Registrar & Assistant Coach
Brad Maney
★★★★★
This course enriches the education of everyone, no matter their level of experience.
Brad Maney
Reserves Head Coach
Luna Folly
★★★★★
I loved the Apogee course on Talent ID and List Recruitment. I've learnt all the inner details of how players are scouted, approached and recruited.
Luna Folly
Multicultural Development Officer
Tom Guiliano
★★★★★
Learning about the structure of football departments was particularly enlightening, as the course broke down the specifics of each role…
Tom Guiliano
AFLW Recruiting Officer
Saynab Bayahow
★★★★★
Studying at Apogee Sport was a great experience. The program taught me practical skills in sports management, especially in football.
Saynab Bayahow
Game Development Officer
Alan Persic
★★★★★
Fantastic course delivered by an experienced lecturer, who is currently in the industry at the highest level of competition.
Alan Persic
Colts Assistant Coach

FACILITATORS

RYAN WALKER

GENERAL MANAGER - APOGEE SPORTS

BRAD LLOYD

EXPERIENCED AFL ADMINISTRATOR & DIRECTOR - APOGEE SPORTS

STEPHEN WELLS

RECRUITER AND LIST MANAGER - GEELONG

JOSH MCCAHON

FOOTBALL OPERATIONS MANAGER - HAWTHORN

NEIL BALME

EXPERIENCED AFL ADMINISTRATOR

FRANK PONISSI

GENERAL MANAGER - MELBOURNE STORM

BREEANA BROCK

GENERAL MANAGER OF FOOTBALL - ADELAIDE CROWS AFLW

ROB MASON

LEARNING AND DEVELOPMENT LEAD - TASMANIA DEVILS

BRIAN COOK

FORMER CEO / EXECUTIVE LEADER


DARREN O’SHAUGHNESSY

HEAD OF ANALYTICS & STRATEGY - ST KILDA FOOTBALL CLUB

2026 ACCELERATOR CALENDAR

FAQs