Certificate in the Business of Australian Football
This course has been designed to support sports students and industry professionals to enhance their understanding of the skills required to be successful in the Business of Australian Football.
Course Outline
-
Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. We’ll cover topics such as;
Introduction to Recruiting and Talent Identification
Fundamentals of the Recruiting Process
What to look for in Talent
Player Analysis
Finding Undervalued Talent
Writing Match Reports
How to assess character traits
Player Profiling
Decision making Skills
Career as a Recruiter
-
This module provides a deep dive into the core principles of list management, essential for building a successful football team. We’ll cover topics such as;
The role of a List Manager
List Management Structure
Strategy and Governance
List Strategy Impacts
Drafting Needs vs Talent
Total Player Payments
Trade Criteria Checlist
List Analysis Skills
Player Contracting
Negotiation Skills
-
In this module, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;
Fundamentals of Football Management
High Performance and Medical Programs
Football Operations
Well-being Program
AFLW Football Programs
Integrating Mens and Womens programs
Integrity and Risk Management
Performance Indicators
Understanding and Managing the AFL Soft Cap
Managing a Football Budget
Working with the Media
Media Messaging
Career as a Football manager
-
This module is designed for those aspiring to excel in the dynamic world of player representation. We’ll cover topics such as;
Fundamentals of Player Agency
Collective Bargaining Agreement
Recruiting Process
List Management
Total Player Payments
Key Stakeholders
Aquiring Talent
Trade Period Understanding
Negotiation Skills
Marketing and Professional Services
Contract Negotiations
-
As you wrap up the course, Module 5 focuses on reflecting on the key takeaways from the course and preparing for your next steps in the industry. We’ll cover topics such as;
Tips for List Management, Talent ID, Football Management and Player Agency
Next steps once you complete your course
Free 30 minute careers session
Our Alumni Work At
What do I get?
✅ 100% Online and Self-Paced
Complete our courses in your own time without the time pressure. You can login to your account at any time and access all our course content.
✅ Access to Instructors
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content covered.
✅ Easy Access
All our content can be accessed at the click of a button and we have payment options available. Forget having study debt and a stressful schedule to complete your study, our courses can be done over any period of time.
✅ Copy of ALL Course Content
Upon completion, we’ll send you a copy of all the content so you can refer back to any of the topics covered.
✅ Certification
You’ll receive a certificate on completion of the course which you can share online.
Course Outcomes
-
Immerse yourself in the core aspects of the AFL industry with a curriculum designed to provide you with the essential skills and knowledge. Whether it's understanding financial management, marketing, or operations, this outcome ensures you're well-equipped to excel in the fast-paced world of Australian football.
-
Learn directly from professionals who have navigated the complexities of the AFL industry. This outcome focuses on providing you with real-world insights and practical advice from those who have shaped the sport, offering a unique perspective that can only come from hands-on experience.
-
Whether you aspire to identify future stars, manage player lists, lead football departments, or represent top talent, this outcome prepares you for a professional career in these critical roles. With targeted training and industry-specific knowledge, you'll be ready to take on these challenges with confidence.
-
Success in the AFL is not just about what you know, but who you know. This outcome emphasizes the importance of building a strong professional network within the AFL and the broader sports industry, helping you connect with key stakeholders, industry leaders, and peers who can support your career growth.
Cost
One-Off Payment: $990
or
Payment Plan: 6x Monthly payments of $165
Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 months.
How It Works:
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Industry Expert
Brad Lloyd
Experienced AFL administrator & course instructor
Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.