2-IN-1 COURSE BUNDLE

Complete both the Certificate in the Business of Australian Football and Certificate in Talent ID and Recruiting for a complete view of the football landscape, presented by esteemed recruiting manager Stephen Wells and senior sports administrator Brad Lloyd.

COURSE OUTLINES

  • Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. We’ll cover topics such as;

    • Introduction to Recruiting and Talent Identification

    • Fundamentals of the Recruiting Process

    • What to look for in Talent

    • Player Analysis

    • Finding Undervalued Talent

    • Writing Match Reports

    • How to assess character traits

    • Player Profiling (Exercise)

    • Decision making Skills

    • Career as a Recruiter

  • This module provides a deep dive into the core principles of list management, essential for building a successful football team. We’ll cover topics such as;

    • The role of a List Manager

    • List Management Structure

    • Strategy and Governance

    • List Strategy Impacts

    • Drafting Needs vs Talent

    • Total Player Payments

    • Trade Criteria Checlist

    • List Analysis Skills

    • Player Contracting

    • Negotiation Skills

  • In this module, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;

    • Fundamentals of Football Management

    • High Performance and Medical Programs

    • Football Operations

    • Well-being Program

    • AFLW Football Programs

    • Integrating Mens and Womens programs

    • Integrity and Risk Management

    • Performance Indicators

    • Understanding and Managing the AFL Soft Cap

    • Managing a Football Budget

    • Working with the Media

    • Media Messaging

    • Career as a Football manager

  • This module is designed for those aspiring to excel in the dynamic world of player representation. We’ll cover topics such as;

    • Fundamentals of Player Agency

    • Collective Bargaining Agreement

    • Recruiting Process

    • List Management

    • Total Player Payments

    • Key Stakeholders

    • Aquiring Talent

    • Trade Period Understanding

    • Negotiation Skills

    • Marketing and Professional Services

    • Contract Negotiations

CERTIFICATE IN THE BUSINESS OF AUSTRALIAN FOOTBALL

CERTIFICATE IN TALENT ID AND RECRUITING

  • Module 1 lays the foundation for your journey into Talent Identification and Recruiting. You'll begin by understanding the significance of this field and exploring the various opportunities available for recruiting players. Through engaging activities and quizzes, you’ll reflect on why Talent Identification is crucial and how it shapes the future of AFL. This module sets the stage for a deeper dive into the processes and skills required to excel in recruiting.

  • In Module 2, you will delve into the core aspects of Talent Identification and Recruiting. You’ll learn how to assess potential recruits, understand the importance of watching players closely, and recognize that every game is an opportunity to learn. This module also covers essential topics such as what to look for in a player, the significance of durability and medical assessments, governance, and the unique considerations for recruiting in AFLW. Practical exercises are integrated to enhance your ability to evaluate players effectively.

  • Module 3 focuses on the specific skills you need to succeed in Talent Identification and Recruiting. You'll master the art of writing reports, using data, and listening to insights that guide player evaluation. The module also teaches you how to prioritize players, develop and implement recruitment plans, and navigate decision-making and judgment challenges. You'll engage in activities that hone your ability to manage unconscious bias, analyze lists, secure trades, and adapt to rule changes. Building relationships and networks within the industry is also emphasized as a critical component of your success.

  • Module 4 prepares you for a career in Talent Identification and Recruiting. It offers insights into the daily life of a recruiter, the roles available, and what it takes to become a Recruiting Manager. You’ll participate in activities that help you plan your career path, explore different roles, and understand the key responsibilities of a recruiter. The module concludes with a Career Q&A, providing you with practical advice and answering your questions about working in this dynamic field.

  • This outcome focuses on equipping you with the critical skills and in-depth knowledge necessary to succeed in the business side of Australian Rules Football. You’ll learn the intricacies of the AFL industry, from understanding the recruitment process to mastering player analysis and strategic decision-making. By the end of the course, you’ll be well-prepared to navigate the complexities of AFL business operations, positioning yourself for success in a competitive field.

  • Learning directly from Brad and Stephen is a key aspect of this course. Through this outcome, you’ll gain invaluable industry insights from experienced staff who have a wealth of knowledge in the AFL landscape. Their real-world experiences and practical advice will provide you with a deeper understanding of how the industry operates, allowing you to apply these insights to your own career and stand out in the field.

  • You’ll receive comprehensive content in each of these areas, learning the specific skills and responsibilities associated with each role. Whether you're interested in scouting talent, managing team rosters, leading football departments, or representing players, this outcome will provide you with the tools and knowledge needed to excel in your chosen career path within the AFL industry.

COURSE OUTCOMES

WHAT DO I GET WHEN I ENROL?

100% SELF-PACED COURSE

Complete our courses in your own time without the time pressure. You can login to your account at any time and access all of our course content.

ACCESS TO INSTRUCTORS

During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

CAREER SUPPORT

During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.

EASY ONLINE ACCESS

All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material following completion

PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE

All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.

MICRO-CREDENTIAL CERTIFICATION

You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.

THE INVESTMENT

ONE TIME PAYMENT : $1790

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6 MONTH PLAN: $300 p/m

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12 MONTH PLAN: $150 p/m

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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.

  • Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.

  • Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.

  • No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.

  • Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.

Our Alumni Work At

Stephen Wells

Senior Instructor

Stephen Wells is the esteemed Recruiting Manager for the Geelong Cats in the Australian Football League (AFL). A Geelong Cats Life Member and an AFL Life Member, Wells has an extensive background in Australian football, having played senior football with Geelong Amateurs (VAFA), Ocean Grove (BFL), Geelong West (VFA), West Adelaide (SANFL), Southport (QAFL), and Echuca (GVFL). He also played representative football with the VAFA, BFL, VFA, GVFL, and the Victorian Country Football League. Since the early 1990s, he has held the position of Recruiting Manager, contributing significantly to the club’s success. Over his tenure, Wells has also served as Assistant Football Manager, Football Manager, and List Manager, cementing his legacy as one of the AFL’s premier recruiters and talent spotters.

Industry Experts

Brad Lloyd

Experienced AFL administrator & course instructor

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.

FREE PREVIEW

Keen to see what all the fuss is about?

Start with a free lesson from both courses below to get a taste of what the courses are all about.