BUSINESS OF AUSTRALIAN FOOTBALL / TALENT ID & RECRUITING ACCELERATOR BUNDLE

Complete both the Certificate in the Business of Australian Football and Talent ID and Recruiting Accelerator for a complete view of the football landscape, plus you'll delve into the critical aspects of being a recruiter with senior sports administrator Brad Lloyd.

CERTIFICATE IN THE BUSINESS OF AUSTRALIAN FOOTBALL

  • Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. We’ll cover topics such as;

    • Introduction to Recruiting and Talent Identification

    • Fundamentals of the Recruiting Process

    • What to look for in Talent

    • Player Analysis

    • Finding Undervalued Talent

    • Writing Match Reports

    • How to assess character traits

    • Player Profiling

    • Decision making Skills

    • Career as a Recruiter

  • This module provides a deep dive into the core principles of list management, essential for building a successful football team. We’ll cover topics such as;

    • The role of a List Manager

    • List Management Structure

    • Strategy and Governance

    • List Strategy Impacts

    • Drafting Needs vs Talent

    • Total Player Payments

    • Trade Criteria Checlist

    • List Analysis Skills

    • Player Contracting

    • Negotiation Skills

  • In this module, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;

    • Fundamentals of Football Management

    • High Performance and Medical Programs

    • Football Operations

    • Well-being Program

    • AFLW Football Programs

    • Integrating Mens and Womens programs

    • Integrity and Risk Management

    • Performance Indicators

    • Understanding and Managing the AFL Soft Cap

    • Managing a Football Budget

    • Working with the Media

    • Media Messaging

    • Career as a Football manager

  • This module is designed for those aspiring to excel in the dynamic world of player representation. We’ll cover topics such as;

    • Fundamentals of Player Agency

    • Collective Bargaining Agreement

    • Recruiting Process

    • List Management

    • Total Player Payments

    • Key Stakeholders

    • Aquiring Talent

    • Trade Period Understanding

    • Negotiation Skills

    • Marketing and Professional Services

    • Contract Negotiations

  • As you wrap up the course, Module 5 focuses on reflecting on the key takeaways from the course and preparing for your next steps in the industry. We’ll cover topics such as;

    • Tips for List Management, Talent ID, Football Management and Player Agency

    • Next steps once you complete your course

    • Free 30 minute careers session

COURSE OUTLINE

  • Immerse yourself in the core aspects of the AFL industry with a curriculum designed to provide you with the essential skills and knowledge to excel in the fast-paced world of Australian football.

  • Learn directly from professionals who have navigated the complexities of the AFL industry. This course focuses on providing you with real-world insights and practical advice from those who have shaped the sport, offering a unique perspective that can only come from hands-on experience.

  • Whether you aspire to identify future stars, manage player lists, lead football departments, or represent top talent, this course prepares you for a professional career in these critical roles. With targeted content and industry-specific knowledge, you'll be ready to progress your career in football with confidence.

KEY OUTCOMES

  • This program runs once per year over 2 x Live Online Workshops on the 12th & 19th February 2025 between 9am-12pm.

  • This program is limited to 20 positions available only

  • Grow your network with other professionals working in the industry and get your burning questions answered

  • You’ll receive a certificate on completion of the course which you can share online on LinkedIn and add to your resume

  • Presented by industry expert, Brad Lloyd

  • Cost: $990 (6-Month Payment Option Available)

WHO IS THIS PROGRAM FOR

  • Anyone who is aspiring to grow their career in Australian football

  • Existing professionals working within football clubs and leagues

  • Anyone interested in working in Talent ID and Recruiting and wanting behind the curtain insights

COURSE CONTENT

In this course, you'll delve into the critical aspects of being a recruiter. We’ll cover topics such as;

  • Introduction to Recruiting and Talent Identification

  • Fundamentals of the Recruiting Process

  • What to look for when identifying Talent

  • Player Analysis

  • Finding Undervalued Talent

  • Writing Match Reports

  • How to assess character traits

  • Player Profiling

  • Decision making Skills

  • Career as a Recruiter

COURSE OUTOMES

  • Develop the skills and knowledge you need to be an AFL Recruiter

  • Gain industry insights from a former Recruiter

  • Learn how to become Recruiter

  • Recruiting Team Structures

  • Role of a Recruiter

  • Recruiting Process

  • Recruiting Fundamentals

WHAT DO I GET WHEN I ENROL?

100% SELF-PACED COURSE

Complete our courses in your own time without the time pressure. You can login to your account at any time and access all of our course content.

ACCESS TO INSTRUCTORS

During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

CAREER SUPPORT

During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.

EASY ONLINE ACCESS

All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material following completion

6-MONTH PAYMENT PLAN

All our courses come with an option to pay upfront or over a 6 month payment plan to make payment easy whilst still being able to access all the content at once.

MICRO-CREDENTIAL CERTIFICATION

You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.

Our Alumni Work At

THE INVESTMENT

OPTION 1: $1,790 (ONE OFF PAYMENT)

OPTION 2: $299 (6X MONTHLY PAYMENTS)

Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 months.

Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.

Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.

No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.

Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment

Industry Experts

Brad Lloyd

Experienced AFL administrator & course instructor

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.