PREMIUM SPORTS EDUCATION FOR INDUSTRY AND BRANDS

Our Mission

We aim to empower individuals with the knowledge and skills necessary for successful sports management careers.

What we do

We provide high impact and high value self-paced sports education led by instructors who have worked at the elite levels in their chosen industry.

Flagship Courses

Certificate in the Business of Australian Football (On-Demand)

Certificate in Talent Identification and Recruiting (On-Demand)

What do I get?

✅ Self-Paced Course

Complete our courses in your own time without the time pressure. You can login to your account at any time and access all our course content.

✅ Access to Instructors

During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

✅ Easy Access

All our content can be accessed at the click of a button and we have payment options available. Forget having study debt and a stressful schedule to complete your study, our courses can be done over any period of time.

✅ Copy of ALL Content

Upon completion, we’ll send you a copy of all the content so you can refer back to any of the topics covered.

✅ Certification

You’ll receive a certificate on completion of the course which you can share online.

FREE LESSON👇

FREE LESSON👇

Our Alumni Work At

Testimonials

  • "This course provides an insight into the vast work involved in running a football department in an extremely engaging and understandable manner."

    Ben Lucas - NRL

  • "This course enriches the education of everyone, no matter their level of experience. Apogee offers relevant information and examples that foster engagement."

    Brad Maney - South Fremantle

  •  "I think it was a great course to do because you learn so many qualities in so many different modules and areas. I recommend it to anyone out there considering sitting the course.  You can add it to everyday life and not just football"

    Loren Robb - Recruiting Scout

  • "The highly experienced educators are almost able to “take you inside an AFL Club’s Football Department operations” as the content and examples are “real life” operational aspects, examples and scenarios"

    Jason Tullberg - Athletica Sports management

Industry Experts

  • Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.

  • Stephen Wells is the esteemed Recruiting Manager for the Geelong Cats in the Australian Football League (AFL). A Geelong Cats Life Member and an AFL Life Member, Wells has an extensive background in Australian football, having played senior football with Geelong Amateurs (VAFA), Ocean Grove (BFL), Geelong West (VFA), West Adelaide (SANFL), Southport (QAFL), and Echuca (GVFL). He also played representative football with the VAFA, BFL, VFA, GVFL, and the Victorian Country Football League. Wells commenced his career with the Geelong Football Club in 1984 as the “Country Zone Coach and Development Officer” based in Echuca and became the “Metropolitan Development Officer” in 1986. Since the early 1990s, he has held the position of Recruiting Manager, contributing significantly to the club’s success. Over his tenure, Wells has also served as Assistant Football Manager, Football Manager, and List Manager, cementing his legacy as one of the AFL’s premier recruiters and talent spotters.

FAQs

  • While completing this course is an important step in enhancing your qualifications, it does not guarantee a job. However, we always recommend that you actively seek out any form of work in your chosen industry to build your experience and network. Gaining practical experience, even in entry-level or volunteer positions, can significantly increase your chances of landing your desired job. Additionally, continuing your professional development through courses like this and others will keep you competitive in the job market. Combining your education with hands-on experience and a strong professional network is often the most effective strategy for securing employment.

  • The duration of the course varies depending on your personal pace and availability. The quickest completion time we’ve seen is 3 days, but that participant was likely very dedicated, working late into the night! Most people prefer to work through the material over the course of a month or two, balancing the course with other commitments. Since the course is self-paced, you have the flexibility to progress at a speed that suits your lifestyle and learning style. Whether you want to complete it quickly or take your time to absorb the material thoroughly, the choice is entirely yours.

  • There is no strict time limit imposed on completing the course, allowing you to learn at your own pace. However, we do suggest aiming to finish within a year to ensure you benefit fully from the content while it remains up-to-date. In rare cases where we decide to remove a course or significantly update it, we may implement a one-year limit to ensure that all participants can complete the course while it's still available. Rest assured, we will provide ample notice if any changes that affect course availability are planned.

  • Yes, you will receive a certificate upon successfully completing the course. This certificate serves as a formal recognition of your achievement and can be a valuable addition to your professional portfolio. It demonstrates your commitment to ongoing education and your dedication to advancing your knowledge and skills in your field. Many of our participants find that the certificate enhances their credibility when pursuing new opportunities or advancing in their current roles.